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All Marketers Are Liars by Seth Godin
$28.00 NZD
Category: Business
Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In "All Marketers Are Liars ...Show more
Linchpin : Are You Indispensable? by Seth Godin
$40.00 NZD
Category: NZ non-fiction
"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about." In bestsellers such as "Purple Cow" and "Tribes," Seth Godin taught readers how to make remarkable products and sp ...Show more
Linchpin : Are You Indispensable? How to Drive Your Career and Create a Remarkable Future by Seth Godin
$35.00 NZD
Category: Business
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks o ...Show more
Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It) by Seth Godin
$33.00 NZD
Category: NZ non-fiction
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topp ...Show more
Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it) by Seth Godin
$40.00 NZD
Category: Business
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topp ...Show more
Poke the Box: When Was the Last Time You Did Something for the First Time? by Seth Godin
$30.00 NZD
Category: Business
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book. If you're enjoying the status quo, don't even consider reading this book. If you are content waiting ...Show more
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
$31.00 NZD
Category: Business
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, l ...Show more
Seth Godin : The Big Moo / Purple Cow by Seth Godin
$35.00 NZD
Category: Business
2 book omnibus.
Small is the New Big by GODIN SETH
$40.00 NZD
Category: Business
As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innov ...Show more
Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas by Seth Godin
$30.00 NZD
Category: Business
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from "Fast Company" magazine and several of the short e-books he has written in the last few years. It includes: ...Show more
The Carbon Almanac by Seth Godin
$45.00 NZD
Category: Environment
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not o ...Show more
The Dip: The extraordinary benefits of knowing when to quit (and when to stick) by Seth Godin
$23.00 NZD
Category: Business
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how ...Show more