Entrepreneur, strategist and author, Rose Herceg, co-founded Pophouse, specialising in social forecasting, market research and business strategy in 1998 before selling it to STW in 2006. Until recently, Rose was strategy director of the STW Group, working across 70 companies on strategy, social forecasting, trends analysis and innovation. She is also the author of two books, The Seven Myths and Seven Realities of Generation X and Ideas Generation - a toolkit for people looking to create and sell their own ideas. Rose currently writes for Crikey's Power Index website.