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Oversubscribed

Author(s): Daniel Priestley

Business

Don't fight for customers, let them fight over you!


Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?


In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.


Oversubscribed: * Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business * Explains how to become oversubscribed, even in a crowded marketplace * Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas * Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

$33.00(NZD)

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Product Information

Introduction 1


Part I: Principles for Becoming Oversubscribed 7


Principle 1 Demand and Supply Set the Price 9


Principle 2 Separate Yourself from the Market 19


Principle 3 The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price 29


Principle 4 Buying Environments Create Buyers 41


Principle 5 It s OK to be Diff erent 53


Principle 6 Value is Created in the Ecosystem 69


Principle 7 Nothing Beats Being Positively Remarkable 83


Part II: The Campaign Driven Enterprise Method: Turning Principles Into Strategy 89


Phase 1 Campaign Planning: Know Your Capacity, Who It s for and When You Can Deliver It 95


Phase 2 Build Up to Being Oversubscribed 117


Phase 3 Release When Oversubscribed 137


Phase 4 Remarkable Delivery 153


Phase 5 Celebrate and Innovate 163


Part III: You, Your Team and the Crazy Times We Live In 173


It s Time to Paddle 175


Struggle, Lifestyle or Performance? 177


The CDE Team 183


One Last Thing: The Chapter I Wrestled with 209


Acknowledgements 211


About the Author 213

General Fields

  • : 9780857086198
  • : John Wiley & Sons, Limited
  • : John Wiley & Sons, Limited
  • : 0.304
  • : April 2015
  • : 214mm X 149mm X 17mm
  • : United Kingdom
  • : April 2015
  • : books

Special Fields

  • : Daniel Priestley
  • : Paperback
  • : English
  • : 658
  • : 224
  • : illustrations