BUSINESS Essential
Author(s): N/A
The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts.
Product Information
Free eBook to complement print edition Excellent value for money Wide potential readership: ideal for practising managers and students Updated content will include essential career advice as well as information on key topics such as marketing and e-business
Praise for BUSINESS: The Ultimate Resource 'A rich treasury of information' Harvard Business Review
Gerry McGovern is the author of Content Critical: Gaining Competitive Advantage Through High-Quality Web Content and The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers (both FT Prentice Hall, 2001). He is a sought-after speaker at international conferences on Web content management.
General Fields
- :
- : 28280
- : 28280
- : 1.216
- : 15 October 2009
- : 246mm X 189mm X 32mm
- : United Kingdom
- : books
Special Fields
- : N/A
- : Paperback
- : 658
- : 704
- : Tables and charts