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27 Powers of Persuasion : Simple Strategies to Seduce Audiences and Win Allies

Author(s): Chris St. Hilaire


You can persuade anyone to do or think just about anything...Award-winning message strategist Chris St. Hilaire shares his 27 powerful strategies to help you become the master of communication and persuasion. Thought-provoking and refreshingly simple, he shows that by making some subtle changes to how you listen and communicate, you can easily bring others round to your point of view. Learn how to: win people over who disagree or are indifferent; steer conversations with silence and touch; use information to strengthen your point; and, deal effectively with opposition and bad ideas. Whether you want to get someone to hire you, convince a room of sceptics or become a better manager, "27 Powers of Persuasion" will help you win people over, influence others and get the results you need.


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A simple guide to effective communication and influencing others

Chris St. Hilaire is an award-winning message strategist who has developed communications programs for some of the world's most powerful corporations, legal teams and politicians, including U.S. Senator and Presidential-candidate John McCain and the Political Action Committee (PAC) behind Governor Arnold Schwarzenegger's historic victory. The first marketer in the courtroom, Chris is the founder of Jury Impact, a national jury consulting firm, and M4 Strategies, a California-based messaging firm that specializes in influencing public policy. Chris lives in Long Beach, California with his two young sons. When he's not playing around with them, he enjoys soccer, running and yoga.

General Fields

  • : 9780091939649
  • : Penguin Random House
  • : Vermilion
  • : 0.267
  • : March 2011
  • : 216mm X 135mm
  • : United Kingdom
  • : April 2011
  • : books

Special Fields

  • : Chris St. Hilaire
  • : Paperback
  • : 153.852
  • : 240