The inside story of New Zealand’s iconic independent record label by the man who made it happen. Roger Shepherd was working in a Christchurch record shop when he realised the local bands he loved needed someone to make their records. Flying Nun was born. Those records and the bands that created them – The Chills, The Clean, Chris Knox and the Tall Dwarfs, The Verlaines, Sneaky Feelings, The Bats, Straitjacket Fits and many more – went on to define an era and create what became known as ‘the Dunedin Sound’. In truth it was less a unified sound than a spirit of adventure and independence that characterised the Flying Nun ethos. In this long-awaited memoir, Shepherd describes the idealism and passion that drove the project in the first place, the hard realities of the music industry, and the constant tension between art and commerce. Filled with revealing anecdotes and insights, it is the definitive insider history of the one of the most innovative and original record labels of the modern era.